“A Refreshing Online Distribution Process,” or “(RED) Is The New iTunes”
July 1, 2008I never thought I would see the day that I would be praising Bono for anything music-related, let alone Paul McGuinness (even tangentially) for efforts in the digital music space. But the new (RED) product — actually a service — seems to be the best step in the right direction since iTunes launched, 5 billion songs ago.
“Each week (RED)’s service will deliver two songs in MP3 format, one from a superstar act like U2, whose frontman, Bono, was a co-founder of (RED), and one from a less established artist. The third piece of content will be a “crackerjack surprise,” a song, video or short story.” — (source: NY Times, from paidContent.org; hat tip to Gerd Leonhard’s Daily Wisdoms)
While I probably wouldn’t like most of the tracks they promote (I’m only an actual fan of one of U2, Bob Dylan, Elvis Costello, Elton John, Emmylou Harris, and Death Cab For Cutie… and it’s not Death Cab), the regularly updated and new content is definitely going to attract plenty of attention.
I can’t wait to see this for more styles of music… to see this in niches other than a very broad sweep through “adult contemporary” would be incredible.
And to think, the $5/month subscription prices tracks at 63 cents or less.
Posted by Aidan
Continuing from the last post, I decide to compare music to another fluid often spoken about in conjunction with water: wine.
Like I mentioned yesterday, there were two big things that jumped out at me during
Since 
If you’re reading this, I’m going to assume you’re a person. Fair enough?