As I was about to go to bed (I know it’s late… and I have a meeting in less than 6 hours!), I noticed that Charlie just posted on Hoehn’s Musings about ABC ripping off a Youtube parody of Lost — and suggested that ABC should have instead thanked, acknowledged, and possibly even recruited the parodists, The Fine Bros.
My suggestion would have been the same, but in different words: to harness/use the available people-power. People-power is what I (and others, albeit with a less catchy name for it) see as the pinnacle of word-of-mouth: people not only evangelizing your product/brand, but actively working to make it better.
Why aren’t you cultivating this yet? The tools to find your people are out there!
